Seniors Real Estate Specialist (SRES) Designation

The Seniors Real Estate Specialist® (SRES®) designation is for REALTORS® who want to be able to meet the special needs of maturing Americans when selling, buying, relocating, or refinancing residential or investment properties.

By earning the SRES® designation, you will be prepared to approach mature clients with the best options and information for them to make life-changing decisions.

Additional Reading:

• Thriving in Place: What Your Senior Clients Should Know
• Serve Your Older Clients with Empathy & Compassion

Upcoming Courses

Click on the date to register for the course.

Tuition: CAR Members: $280 | Non-Members: $305

2 Day Audit Pricing: $99.00 (Audit Pricing is for anyone who currently holds this designation/certification with NAR to take the course because the materials have been updated. Please email info@rres-online.com to inquire about this rate.)

Generate Leads:

1. Learn distinguishing characteristics and trends of the senior market so that you can discern them in your own market area.
2. Evaluate your market area attractiveness to the senior market.
3. Develop business-building outreach methods for communicating and gaining senior market share.

Work With Families:

1. Master the vocabulary of the range of housing options for the senior market.
2. Adapt methods for counseling mature buyer and sellers.
3. Stay focused on the transaction and avoid inappropriate involvement in family matters.
4. Develop sensitivities to aging issues and priorities when counseling buyers and sellers, showing properties and managing transactions.
5. Recognize how a home can be adapted for safety, comfort, and aging in place.
6. Help clients integrate disposition of real property into estate plans.

Network With Resources:

1. Learn the application of federal laws for Housing for Older Persons Act (HOPA).
2. Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.
3. Assemble a team of experts to help you serve senior clients and customers.
4. Learn about the uses, benefits, procedures, and issues involved in reverse mortgages.
5. Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions.
6. Gain an understanding of how Medicare, Medicaid, and Social Security impact senior real estate decisions.
7. Recognize mortgage finance and loan schemes and scams that victimize senior borrowers.
8. Identify key life stages, viewpoints, and transitions in relation to housing choices.