2019 Spring: President’s Perspective | Chicago Association of REALTORS®

This was the cover of Business Week on February 5th, 1996, predicting the demise of Apple. Some quotes:

“Whether they stand alone or are acquired, Apple as we know it is cooked. It’s so classic. It’s so sad.”

“There was so much magic in Apple Computer in the early ’80s that it is hard to believe that it may fade away. Apple went from hip to has-been in just 19 years.”

In 1996 Apple’s profit and products were “hitting bottom.” Five months ago, in late 2018, Apple’s market capitalization rose to $1 trillion.

For me, this is a great reminder of the ups and downs, not just in business, but in life. Personally speaking, every breakdown I’ve faced has always been followed by a huge breakthrough.

Here are the major keys to getting through any breakdown to achieve a breakthrough:

  1. Don’t give up. Remember why you’re doing what you’re doing.
  2. Stay learning-based and adaptive. Always push and change yourself to be better than you were the day before.
  3. Surround yourself with positivity (people + thoughts). Be intentional and purposeful in who you choose to surround yourself with and let that fuel your strength.
  4. Stay focused on your vision.

Especially in a shifting real estate market, it’s important to remember these lessons and continue to be grateful for all the ups and downs, because gratitude is recession proof.

As we approach another spring market, please remember you didn’t come this far just to come this far, because one day you may find yourself staring at a result that starts with a capital “T” too. 🍎 #growththroughgratitude

Best,

TOMMY CHOI
2018-2019 President
Chicago Association of REALTORS®