Part One of a Three-Part Series

The Real Estate Agent’s Guide to Social Media

The First 90 Days

By Matt Dollinger
Performance Coach
@properties

The Internet. It’s not just a fad. More and more people today are flocking to the information provided there and its ease of use. Not only are they able to become saturated with information on their favorite topics, but they can access it on their terms, with complete privacy, and whenever it might suit their busy lives.

The Idea of Web 2.0

The development of the “new” Web or “Web 2.0” has embraced this user-friendly mentality and allowed for its development more quickly, and on a broader scale than anything we have ever seen. The idea of Web 2.0 (as quoted from Wikipedia.org):

“Web 2.0 aims to facilitate communication…and collaboration on the World Wide Web.”

This “new Web” has focused on addressing the three primary needs of the online individual:

The Need to Communicate

Social Media: primarily Internet- and mobile-based tools for sharing and discussing information (written, audio, visual, etc.)

The Need for Collaboration

Collaboration: where two or more people or organizations work together toward an intersection of common goals by sharing knowledge, learning and building consensus.

The Need for Community

Social Networking: focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

To break this down into the simplest of terms: People want to Communicate (back and forth) and Collaborate (share information) with those in a Community (people they like or share similar interests with).

Next Page: Who's using this Web 2.0


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