Author: Rebecca Jensen,
President/CEO, MRED
Midwest Real Estate Data (MRED) is the first MLS in the country to launch the Broker Public Portal (BPP).
What is the BPP?
BPP is a collaboration between real estate brokerages, real estate franchisors and Multiple Listing Services (MLSs) across the United States to create a national home search experience for consumers that is more straightforward and clear than those offered by advertising-driven media companies. BPP is backed by 115 MLSs and real estate companies, including franchisors, independent brands, big brokers and small brokers, all operating in diverse markets across the country and collectively representing over 500,000 real estate agents.
In May, the BPP board announced it had partnered with Homesnap, the creator of highly-rated real estate apps for consumers and agents, to launch BPP under the Homesnap brand. This includes an iPhone app, Android app, and mobile and desktop websites. The experience is free from ads and paid agent placement. Instead, consumers can easily collaborate with their own agents or connect instantly to the listing agent, ensuring information and answers from a pro who truly knows the home, neighborhood and local market conditions.
BPP has gone to market with the Homesnap brand and with the full suite of consumer and agent-facing features offered by Homesnap. MRED customers have access to the mobile real estate app Homesnap Pro and other benefits as a result of MRED’s participation in and support of BPP. MRED is currently the only MLS offering BPP to its customers.
In its first few days, over 1,100 MRED brokers had already registered and begun using Homesnap Pro. Almost 7,500 of their customers had accepted their invitation to the consumer version of the app, which provides the client with an IDX version of Homesnap branded to your specifications.
MRED is thrilled to be the first to implement BPP for its customers. It was critically important to our leadership that the Fair Display Guidelines be the guiding light of this project. We are proud to support a grassroots effort that has backing from all corners of the real estate industry. Homesnap has a great track record in other markets, and we are very excited to bring it to the Midwest as part of the suite of services we provide to our real estate professionals.
How Do I Register?
Emails were sent to all MRED brokers inviting you to register for the Homesnap Pro app. If you still have not registered, please go to the app store for your mobile device and download the free Homesnap app. Have your MLS ID ready so you can register as an MRED customer and get the Pro version of the app. If you would like to learn more about Homesnap, check out
Homesnap University online. If you have any questions, you can always contact our award winning Help Desk, at 630-955-2755 or
help.desk@MREDLLC.com.
Please feel free to contact us should you ever have any questions or want to learn more about any of our products and services. Thanks for reading!
